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VELOUR

March 11, 2010

Velour 2010 Fall Collection:

velour fw2010 collection 10 Velour 2010 Fall/Winter Collection

The Velour story started back in 1997 when Per Andersson rummaged through the store of his grandmother’s old ready-to-wear, which closed in the mid-eighties, after 50 years of business. He decided to make use of this asset and opened Nostalgi with a couple of friends. The shop sold the dead stock clothes together with re-makes, art, design and became a forum for the Gothenburg independent scene. Nostalgi’s creative customers inspired the Velour team to, in 2002 take the step towards designing their own clothes; and the first collection was launched in 2005. Velour’s nerve springs out of their history, eclectic inspiration and their values.

velour fw2010 collection 2 Velour 2010 Fall/Winter Collection

velour fw2010 collection 3 Velour 2010 Fall/Winter Collection

velour fw2010 collection 16 Velour 2010 Fall/Winter Collection

velour fw2010 collection 14 Velour 2010 Fall/Winter Collection

velour fw2010 collection 13 Velour 2010 Fall/Winter Collection

velour fw2010 collection 9 Velour 2010 Fall/Winter Collection

velour fw2010 collection 8 Velour 2010 Fall/Winter Collection

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